Who's
Winning
Search.
And Who's Losing.
Real data. Real companies. A close look at how standout operators across UK sectors are building durable search and AI visibility.
Acorn Insurance
One Insurer. Three Niche Brands. £422K/Month in Organic Traffic.
Acorn Insurance built a portfolio of dedicated niche brands, each one owning a specific, commercially valuable corner of Google. A DR-12 domain at #2 for 153K monthly searches. A DR-6 site in the top three for food delivery insurance. 590 AI citations across Google, ChatGPT, and beyond.
241.6K
Monthly visitors
£422.9K
Traffic value
590
AI citations
More insurance teardowns coming
Get Notified →More sectors in progress
Payments, lending, wealth & financial apps
Fintech
Search strategy teardowns for fintech brands competing in regulated, high-intent financial search verticals.
Law firms, compliance & professional services
Legal
How law firms and legal tech companies are building organic reach in one of the most competitive B2B verticals.
Medical, wellness & clinical brands
Health
YMYL search in practice — how health brands build the topical authority and trust signals Google demands.