Blog &
SEO
Insights.
SEO strategy, industry teardowns, and AI search thinking. Real data, real companies, real points of view.
Insurance SEO Teardown June 2026
One Insurer. Three Niche Brands. £422K/Month in Organic Traffic.
Acorn Insurance built a portfolio of dedicated niche brands, each one owning a specific, commercially valuable corner of Google. A DR-12 domain at #2 for 153K monthly searches. A DR-6 site in the top three for food delivery insurance. 590 AI citations across Google, ChatGPT, and beyond.
Read →241.6K
Monthly visitors
£422.9K
Traffic value
590
AI citations
SEO Strategy SEO Strategy June 2026
Commodity Content Is Finished. Non-Commodity Content Is the Whole Game Now.
Google pointed at something big at a recent conference: commodity content on one side, non-commodity content on the other. Here is what it actually means, why it matters most in markets like insurance, and how to build content that an LLM has every reason to recommend.
Read →More posts coming regularly
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