An organic growth studio
Translation: discovery.
Founder Note
I built HAKKEN to turn years of SEO experience, commercial thinking and search expertise into a product I'm proud of. Built for ambitious brands that need to be found, need results, and are tired of paying big-agency prices for average work.
Search is
messy.
The problem
Attribution is broken. An LLM recommends your brand, the user Googles you by name, lands on your site, and converts. Your analytics says branded search. The actual source was ChatGPT. LLM-driven traffic is being systematically undercounted across the industry, and the brands building visibility in AI search now are accumulating an advantage that compounds quietly and is almost impossible to reverse-engineer later.
The playbook
Search everywhere. That means showing up on every channel where your audience is actively looking, not just Google. What works for one brand may not work for another. Context is everything.
LLM Visibility
Making sure LLMs understand your brand, your products, and who you serve is now vital.
This is not a new form of SEO. It is an extension of it. When ChatGPT, Perplexity, or Google's AI Overviews answer a question your customer just asked, the brands that appear are the ones that have built enough offsite authority and brand signal for the model to trust them. That is built primarily through offsite: digital PR, citations, mentions, and the kind of reputation that search engines and language models both reward.
A decade of
SEO expertise.
- ✓ SEO is not just what I do. It is how I think. Testing what breaks, what holds, what nobody else is trying, and turning that into results.
- ✓ A decade in. Still reading about algorithms in the morning and thinking about search in the evening. Genuinely obsessed with how this stuff works.
- ✓ Focused on the verticals where SEO actually moves commercial outcomes: insurance, fintech, and health.
High-Competition
Industries.
Insurance
One of the most competitive search verticals in the UK. We work with insurance companies that want to own their demand and build durable AI search visibility in a space where the top ten is dominated by household names.
Health
YMYL terrain with razor-thin trust margins. Success here demands technical precision, watertight E-E-A-T, and a brand that search engines trust as much as users do.
Fintech
Fast-moving, jargon-heavy, regulation-aware. We build fintech brands durable search equity through content authority and link programmes, not short-term spikes.
Everything
Search.
Organic Growth Strategy & Planning
Every programme starts with a commercial blueprint: mapping search opportunity to revenue, prioritising what moves the needle, and building a compounding system that gets harder to compete with over time.
Technical SEO & Site Architecture
For large sites, the game is crawlability, indexation, Core Web Vitals, schema, and architecture. Creative strategy means nothing if the foundations are broken. Sometimes technical is the only conversation that matters.
Content Growth, Full Funnel
Top-of-funnel awareness, mid-funnel consideration, bottom-funnel conversion. We build content strategies and produce at scale: editorial, landing pages, programmatic, and thought leadership. The pipeline never runs dry and every piece earns its place commercially.
AI & LLM Visibility
LLMs convert like a trusted friend recommending you by name. When ChatGPT or Perplexity surfaces your brand in answer to a buyer's question, that person arrives with intent and no comparison mindset. Most of this traffic never registers as LLM-sourced, it shows up as branded search or direct, meaning LLM-driven revenue is being systematically undercounted. We build the entity authority and offsite signals that earn your brand citation when it matters.
Digital PR & Press Links
Authority is earned, not bought. We run digital PR campaigns and outreach programmes that land coverage and links in publications your competitors can't replicate, fuelling rankings, brand trust, and LLM citation positions.
Web Builds & Visual Identity
Full custom web builds designed for UX, user engagement, and search performance from the ground up. For visual identity and brand direction, we work alongside trusted partner studios, managing the creative brief and growth strategy so design and search move together, not in silos.
Brand Authority & LLM Citation
LLM visibility is built offsite. The brands that appear in ChatGPT and Perplexity answers are the ones with the strongest external authority signals: press coverage, citations, mentions, and the kind of brand presence that both search engines and language models trust. We build that foundation through digital PR, strategic outreach, and brand signal programmes designed specifically for AI search.
The search industry is wide and the work varies by business. Our core role sits within the website itself and the offsite work that connects the dots: helping brands show up in Google, in AI search, and in the channels that drive real growth. For everything outside that, we advise, point in the right direction, and work with the right people.