Results, Not Decks

Case Studies.

Real clients, real markets, real numbers. No anonymised "major brand" nonsense. If I did the work, I own it.

7 studies
InsurTech
Zego logo

£0.5m → £1.8m

annual organic traffic value

Zego

UK's first InsurTech unicorn: $1.1bn valuation, $150m Series C led by DST Global.

The UK's first insurtech unicorn: $1.1bn valuation, $150m Series C led by DST Global, operating at national scale in one of the most competitive insurance markets online.

+400%Total organic traffic growth
150kMonthly organic clicks
£1.8mAnnual traffic value
Healthcare & Dental Tourism
UK Smiles logo

1M+

qualified leads generated

UK Smiles

Fast-growing cosmetic dentistry startup scaling medical tourism across the UK.

A high-growth, founder-led healthcare and medical tourism startup operating in the competitive cosmetic dentistry market: trust-sensitive, regulated, and winner-takes-most.

1M+Qualified leads
£3.20Cost per lead
7-figClinic turnover driven
Coming Soon
Finance & Pensions
Joslin Rhodes logo

+6,000%

organic growth in six months

Joslin Rhodes

FCA-regulated pension and retirement specialists, trusted by thousands of UK savers.

An FCA-regulated pensions and retirement planning firm in a highly competitive YMYL finance environment, where trust, compliance, and topical depth matter as much as technical execution.

+6,000%Organic growth in 6 months
30kMonthly organic clicks
#1Pension advice SERPs
Coming Soon
Home Renovations
Beams logo

+110%

Google Search traffic in 6 months

Beams

Series A-funded (~£9m) London startup reinventing home renovation end-to-end.

A Series A funded (~£9m) London startup building an end-to-end platform for home renovation planning, design, procurement, and build, entering a highly competitive local and national search market from scratch.

+110%Google Search traffic
6 moTo first major rankings
~£9mSeries A funding
Coming Soon
Trades & Home Services
Personal Project

Coming

Soon

National Trades Contractor

National contractor brand scaling organic lead generation across the UK.

A national trades and contractor business building an organic-first web presence to compete for high-value project leads across the UK. Full case study in progress.

UKNational
TradesSector
2025Engagement
Coming Soon
SaaS & Technology
Personal Project

Coming

Soon

B2B SaaS

Series A SaaS scaling inbound pipeline through organic search and content.

A funded B2B SaaS product competing for high-intent buyer keywords in a market dominated by well-resourced incumbents. Full case study in progress.

SaaSSector
B2BMarket
2025Engagement
Coming Soon
Legal & Professional Services
Personal Project

Coming

Soon

Professional Services

UK professional services firm scaling qualified organic enquiries.

A UK professional services business competing in a trust-heavy, high-intent market where organic rankings directly drive qualified client enquiries. Full case study in progress.

YMYLNiche
UKMarket
2025Engagement
Coming Soon

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