Tom transformed our organic performance. He secured #1 positions for our highest-intent commercial and vehicle insurance keywords, which let us significantly cut PPC spend and customer acquisition cost. Within 12 months, organic clicks grew from around 60,000 a month to over 150,000 through his topical authority and internal linking work, delivering 250% growth in commercial-intent traffic and 400% growth in total organic traffic.
Caroline Mulvihill
The Results
- ✓
Grew organic clicks from ~60,000/month to over 150,000/month within 12 months
- ✓
Delivered +250% growth in commercial-intent traffic and +400% growth in total organic traffic
- ✓
Increased organic traffic value from ~£0.5m to ~£1.8m annually
- ✓
Secured #1 organic rankings for 'zego insurance' (17K/mo vol), 'food delivery insurance' (8.5K/mo), and 'private hire insurance' (4.6K/mo)
- ✓
Generated 3,700+ AI & LLM citations across AI Mode (733), Grok (837), ChatGPT (435), Perplexity (389), Gemini (237), and Copilot (129)
- ✓
Enabled large, measurable reductions in PPC dependency and customer acquisition cost
- ✓
Secured hundreds of organic backlinks from national and authority publications
The Proof
Organic Traffic Growth
Jan 2018 – Jan 2023
Keyword Rankings
High-intent commercial SERPs
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