The Challenge
Competing for high-intent medical tourism and cosmetic dentistry keywords against established clinics, NHS content, and comparison sites, in a trust-sensitive YMYL space where accuracy, compliance, and user safety were non-negotiable, and the cost of ranking without converting was just as damaging as not ranking at all.
What We Did
- 1.
Ranked #1 nationally for Turkey veneers and cosmetic dental tourism keywords through focused topical authority and entity SEO
- 2.
Built high-conversion landing pages and multi-step enquiry funnels to maximise lead quality, not just volume
- 3.
Integrated SEO, paid acquisition, CRO, and analytics into a single demand generation system with shared attribution
- 4.
Secured editorial coverage and backlinks from LADbible, the BBC, and major national publications through digital PR
- 5.
Operated across regulated healthcare content requirements with clinical accuracy and compliance at the centre of every piece
The Results
- ✓
Generated over one million qualified leads across organic and paid channels
- ✓
Achieved ~£3.20 cost per lead, sustainable unit economics at scale
- ✓
Drove seven-figure clinic turnover through integrated acquisition strategy
- ✓
Secured #1 national rankings for Turkey veneers and dental tourism keywords
- ✓
Earned backlinks and coverage from BBC, LADbible, Forbes, and national publications
Featured Coverage
What are the risks of dental tourism?
DR 93 Dentist exposes the dark side of people going for 'Turkey teeth'
DR 77 It's time to stop making jokes about hair loss and allow men to go bald gracefully
DR 83 Coverage via static data pages on dental tourism & medical tourism trends
DR 88 Coverage via static data pages on dental tourism & medical tourism trends
DR 82