SEO & AI Search Agency: Insurance, Finance & Fintech
Creative Search-Led Growth
ITS TIME TO OWN YOUR DEMAND.
HAKKEN is a creative search-led studio helping brands own their demand through SEO, AI search, content, and organic growth — strategy to execution, all under one roof.
If you’re after tick-box SEO tasks, someone to blindly execute a brief, or the cheapest quote in the inbox… best head back to LinkedIn → and find an agency with some participation trophies. We’re not for you.
Translation: discovery.
Founder Note
I built HAKKEN to turn years of SEO experience, commercial thinking and search expertise into a product I'm proud of. Built for ambitious brands that need to be found, need results, and are tired of paying agencies for underwhelming work.
Built for brands playing
in hard markets.
We work with brands competing in high-competition search verticals, where the top ten is owned by household names, the cost of being average is invisibility, and SEO actually matters commercially.
Particularly startups from Series A through to C that need proper results and the security of knowing their growth channel is being built properly. You can not afford to waste a year finding out an agency was learning on the job.
Insurance SEO
For insurance companies that want to own their demand, reduce reliance on aggregators, and build for the future of AI search.
Finance SEO
Financial services brands building durable search equity in a regulated, high-competition space.
Health & Medical SEO
YMYL operators where trust, E-E-A-T, and clinical credibility are the only paths to visibility.
Legal & Professional SEO
High-intent, high-value searches where one top ranking converts to real revenue.
For companies ready to turn search, content and AI visibility into a predictable growth channel that compounds over time.
What clients say
"
Tom transformed our organic performance. He secured #1 positions for our highest-intent commercial and vehicle insurance keywords, which let us significantly cut PPC spend and customer acquisition cost. Within 12 months, organic clicks grew from around 60,000 a month to over 150,000 through his topical authority and internal linking work, delivering 250% growth in commercial-intent traffic and 400% growth in total organic traffic.
"
Tom transformed our organic performance. He secured #1 positions for our highest-intent commercial and vehicle insurance keywords, which let us significantly cut PPC spend and customer acquisition cost. Within 12 months, organic clicks grew from around 60,000 a month to over 150,000 through his topical authority and internal linking work, delivering 250% growth in commercial-intent traffic and 400% growth in total organic traffic.
tap to close
"
Tom's agency transformed our SEO strategy. He demonstrated how to land high-quality national news placements and acquire authoritative links. His passion and expertise shine through in his work. Tom is a rare expert in the digital marketing field.
"
Tom's agency transformed our SEO strategy. He demonstrated how to land high-quality national news placements and acquire authoritative links. His passion and expertise shine through in his work. Tom is a rare expert in the digital marketing field.
tap to close
"
Tom and his team are first class operators who know the SEO and GEO space better than anyone we've worked with. Commercially-minded with a focus on ROI rather than vanity metrics, and easy to work with as an extension of the marketing team.
"
Tom and his team are first class operators who know the SEO and GEO space better than anyone we've worked with. Commercially-minded with a focus on ROI rather than vanity metrics, and easy to work with as an extension of the marketing team.
tap to close
"
Tom lives and breathes SEO. During our time working together, he implemented an SEO strategy that took visitors from 4,000 to 30,000 per month in a super competitive niche. I would highly recommend Tom.
Peter Chadwick
Senior Manager, Creative Services
Joslin Rhodes£200 Million+ Assets Under Administration
"
Tom lives and breathes SEO. During our time working together, he implemented an SEO strategy that took visitors from 4,000 to 30,000 per month in a super competitive niche. I would highly recommend Tom.
Peter Chadwick
Senior Manager, Creative Services
Joslin Rhodes£200 Million+ Assets Under Administration
tap to close
"
Tom transformed our marketing. We now sit at the top of Google, we're heavily recommended by AI, and he's played a huge part in our social strategy and ads. Transformative.
"
Tom transformed our marketing. We now sit at the top of Google, we're heavily recommended by AI, and he's played a huge part in our social strategy and ads. Transformative.
tap to close
"
Tom is an exceptional SEO strategist with infectious energy and an entrepreneurial mindset. He embedded SEO at the heart of the brand function, then increased our Google search traffic by 300% over a 6-month timeframe while shaping our search-led brand strategy.
"
Tom is an exceptional SEO strategist with infectious energy and an entrepreneurial mindset. He embedded SEO at the heart of the brand function, then increased our Google search traffic by 300% over a 6-month timeframe while shaping our search-led brand strategy.
tap to close
"
We compete in national search rankings as a nationwide trades contractor. Tom is an expert in search. He rebuilt our website and I love it — it converts great and I recommend him to everyone. I also have a lead generation partnership with Tom. I wouldn't hesitate to recommend him.
"
We compete in national search rankings as a nationwide trades contractor. Tom is an expert in search. He rebuilt our website and I love it — it converts great and I recommend him to everyone. I also have a lead generation partnership with Tom. I wouldn't hesitate to recommend him.
tap to close
"
"
Tom transformed our organic performance. He secured #1 positions for our highest-intent commercial and vehicle insurance keywords, which let us significantly cut PPC spend and customer acquisition cost. Within 12 months, organic clicks grew from around 60,000 a month to over 150,000 through his topical authority and internal linking work, delivering 250% growth in commercial-intent traffic and 400% growth in total organic traffic.
"
Tom transformed our organic performance. He secured #1 positions for our highest-intent commercial and vehicle insurance keywords, which let us significantly cut PPC spend and customer acquisition cost. Within 12 months, organic clicks grew from around 60,000 a month to over 150,000 through his topical authority and internal linking work, delivering 250% growth in commercial-intent traffic and 400% growth in total organic traffic.
tap to close
"
Tom's agency transformed our SEO strategy. He demonstrated how to land high-quality national news placements and acquire authoritative links. His passion and expertise shine through in his work. Tom is a rare expert in the digital marketing field.
"
Tom's agency transformed our SEO strategy. He demonstrated how to land high-quality national news placements and acquire authoritative links. His passion and expertise shine through in his work. Tom is a rare expert in the digital marketing field.
tap to close
"
Tom and his team are first class operators who know the SEO and GEO space better than anyone we've worked with. Commercially-minded with a focus on ROI rather than vanity metrics, and easy to work with as an extension of the marketing team.
"
Tom and his team are first class operators who know the SEO and GEO space better than anyone we've worked with. Commercially-minded with a focus on ROI rather than vanity metrics, and easy to work with as an extension of the marketing team.
tap to close
"
Tom lives and breathes SEO. During our time working together, he implemented an SEO strategy that took visitors from 4,000 to 30,000 per month in a super competitive niche. I would highly recommend Tom.
Peter Chadwick
Senior Manager, Creative Services
Joslin Rhodes£200 Million+ Assets Under Administration
"
Tom lives and breathes SEO. During our time working together, he implemented an SEO strategy that took visitors from 4,000 to 30,000 per month in a super competitive niche. I would highly recommend Tom.
Peter Chadwick
Senior Manager, Creative Services
Joslin Rhodes£200 Million+ Assets Under Administration
tap to close
"
Tom transformed our marketing. We now sit at the top of Google, we're heavily recommended by AI, and he's played a huge part in our social strategy and ads. Transformative.
"
Tom transformed our marketing. We now sit at the top of Google, we're heavily recommended by AI, and he's played a huge part in our social strategy and ads. Transformative.
tap to close
"
Tom is an exceptional SEO strategist with infectious energy and an entrepreneurial mindset. He embedded SEO at the heart of the brand function, then increased our Google search traffic by 300% over a 6-month timeframe while shaping our search-led brand strategy.
"
Tom is an exceptional SEO strategist with infectious energy and an entrepreneurial mindset. He embedded SEO at the heart of the brand function, then increased our Google search traffic by 300% over a 6-month timeframe while shaping our search-led brand strategy.
tap to close
"
We compete in national search rankings as a nationwide trades contractor. Tom is an expert in search. He rebuilt our website and I love it — it converts great and I recommend him to everyone. I also have a lead generation partnership with Tom. I wouldn't hesitate to recommend him.
"
We compete in national search rankings as a nationwide trades contractor. Tom is an expert in search. He rebuilt our website and I love it — it converts great and I recommend him to everyone. I also have a lead generation partnership with Tom. I wouldn't hesitate to recommend him.
tap to close
"
Tom transformed our organic performance. He secured #1 positions for our highest-intent commercial and vehicle insurance keywords, which let us significantly cut PPC spend and customer acquisition cost. Within 12 months, organic clicks grew from around 60,000 a month to over 150,000 through his topical authority and internal linking work, delivering 250% growth in commercial-intent traffic and 400% growth in total organic traffic.LinkedIn
"
Tom's agency transformed our SEO strategy. He demonstrated how to land high-quality national news placements and acquire authoritative links. His passion and expertise shine through in his work. Tom is a rare expert in the digital marketing field.LinkedIn
"
Tom and his team are first class operators who know the SEO and GEO space better than anyone we've worked with. Commercially-minded with a focus on ROI rather than vanity metrics, and easy to work with as an extension of the marketing team.LinkedIn
Peter Chadwick
Senior Manager, Creative Services
Joslin Rhodes£200 Million+ Assets Under Administration
LinkedIn" LinkedIn
Tom lives and breathes SEO. During our time working together, he implemented an SEO strategy that took visitors from 4,000 to 30,000 per month in a super competitive niche. I would highly recommend Tom.
Peter Chadwick
Senior Manager, Creative Services
Joslin Rhodes£200 Million+ Assets Under Administration
"
Tom transformed our marketing. We now sit at the top of Google, we're heavily recommended by AI, and he's played a huge part in our social strategy and ads. Transformative.
"
Tom is an exceptional SEO strategist with infectious energy and an entrepreneurial mindset. He embedded SEO at the heart of the brand function, then increased our Google search traffic by 300% over a 6-month timeframe while shaping our search-led brand strategy.LinkedIn
"
We compete in national search rankings as a nationwide trades contractor. Tom is an expert in search. He rebuilt our website and I love it — it converts great and I recommend him to everyone. I also have a lead generation partnership with Tom. I wouldn't hesitate to recommend him.
"
Tom transformed our organic performance. He secured #1 positions for our highest-intent commercial and vehicle insurance keywords, which let us significantly cut PPC spend and customer acquisition cost. Within 12 months, organic clicks grew from around 60,000 a month to over 150,000 through his topical authority and internal linking work, delivering 250% growth in commercial-intent traffic and 400% growth in total organic traffic.LinkedIn
"
Tom's agency transformed our SEO strategy. He demonstrated how to land high-quality national news placements and acquire authoritative links. His passion and expertise shine through in his work. Tom is a rare expert in the digital marketing field.LinkedIn
"
Tom and his team are first class operators who know the SEO and GEO space better than anyone we've worked with. Commercially-minded with a focus on ROI rather than vanity metrics, and easy to work with as an extension of the marketing team.LinkedIn
Peter Chadwick
Senior Manager, Creative Services
Joslin Rhodes£200 Million+ Assets Under Administration
LinkedIn" LinkedIn
Tom lives and breathes SEO. During our time working together, he implemented an SEO strategy that took visitors from 4,000 to 30,000 per month in a super competitive niche. I would highly recommend Tom.
Peter Chadwick
Senior Manager, Creative Services
Joslin Rhodes£200 Million+ Assets Under Administration
"
Tom transformed our marketing. We now sit at the top of Google, we're heavily recommended by AI, and he's played a huge part in our social strategy and ads. Transformative.
"
Tom is an exceptional SEO strategist with infectious energy and an entrepreneurial mindset. He embedded SEO at the heart of the brand function, then increased our Google search traffic by 300% over a 6-month timeframe while shaping our search-led brand strategy.LinkedIn
"
We compete in national search rankings as a nationwide trades contractor. Tom is an expert in search. He rebuilt our website and I love it — it converts great and I recommend him to everyone. I also have a lead generation partnership with Tom. I wouldn't hesitate to recommend him.
Win £100 · Competition closes 1st July 2025
Who is the Snake King of LinkedIn?
£100
Prize
01
Play Snake and set your highest score.
02
You must submit a valid LinkedIn profile URL to appear on the leaderboard.
03
The player sitting #1 on 1st July 2025 wins £100, paid by Tom Riley.
How it works
Play Snake, paste your LinkedIn URL, and your score goes on the leaderboard. The #1 player on 1st July 2025 wins £100.
How to get your LinkedIn URL
- 1. Open LinkedIn and go to your profile
- 2. Copy the URL from your browser's address bar
- 3. It should look like linkedin.com/in/your-name
- 4. Paste it in the box below
Top 50
No scores yet. Be the first on the board.
Updates every 5 seconds
Let's get to know each other
Hey. What's your name?