SEO & AI Search Consultant for Insurance Companies and Regulated Industries.

If you’re after tick-box SEO tasks, someone to blindly execute a brief, or the cheapest quote in the inbox… best head back to LinkedIn → and find an agency with some participation trophies. We’re not for you.

Who We Work With

Built on a decade of
SEO expertise.

We work with brands competing in high-competition search verticals, where the top ten is owned by household names, the cost of being average is invisibility, and SEO actually matters commercially.

Particularly funded startups that need proper results and the security of knowing their growth channel is being built properly. You can not afford to waste a year finding out an agency was learning on the job.

Insurance SEO

For insurance companies that want to own their demand, reduce reliance on aggregators, and build for the future of AI search.

Finance SEO

Financial services brands building durable search equity in a regulated, high-competition space.

Health & Medical SEO

YMYL operators where trust, E-E-A-T, and clinical credibility are the only paths to visibility.

Legal & Professional SEO

High-intent, high-value searches where one top ranking converts to real revenue.

For companies ready to turn search, content and AI visibility into a predictable growth channel that compounds over time.

Services

What I Do.

SEO & Organic Growth

Organic Growth Strategy & Planning
Technical SEO & Site Architecture
Content Growth, Full Funnel
Digital PR & Press Links
Web Builds & Visual Identity

AI & LLM Search

AI & LLM Visibility
Brand Authority & LLM Citation
LLM Citation Audit
HAKKEN

Organic Growth Studio

Translation: discovery.

Founder Note

I built HAKKEN to turn years of SEO experience, commercial thinking and search expertise into something I'm proud of. Built for ambitious brands that need to be found, need results, and are tired of paying agencies for underwhelming work.

Learn more about HAKKEN

What clients say

"
Tom transformed our organic performance. He secured #1 positions for our highest-intent commercial and vehicle insurance keywords, which let us significantly cut PPC spend and customer acquisition cost. Within 12 months, organic clicks grew from around 60,000 a month to over 150,000 through his topical authority and internal linking work, delivering 250% growth in commercial-intent traffic and 400% growth in total organic traffic.

Caroline Mulvihill

Director of Marketing, Inshur

Inshur

InsurTech · Director of Marketing

"
Tom transformed our organic performance. He secured #1 positions for our highest-intent commercial and vehicle insurance keywords, which let us significantly cut PPC spend and customer acquisition cost. Within 12 months, organic clicks grew from around 60,000 a month to over 150,000 through his topical authority and internal linking work, delivering 250% growth in commercial-intent traffic and 400% growth in total organic traffic.

Caroline Mulvihill

Director of Marketing, Inshur

Inshur

InsurTech · Director of Marketing

tap to close

"
Tom's agency transformed our SEO strategy. He demonstrated how to land high-quality national news placements and acquire authoritative links. His passion and expertise shine through in his work. Tom is a rare expert in the digital marketing field.

Chris Richards

Founder & Managing Director

SimplyQuote

Independent Insurance Comparison

"
Tom's agency transformed our SEO strategy. He demonstrated how to land high-quality national news placements and acquire authoritative links. His passion and expertise shine through in his work. Tom is a rare expert in the digital marketing field.

Chris Richards

Founder & Managing Director

SimplyQuote

Independent Insurance Comparison

tap to close

"
Tom is a first class operator who knows the SEO and GEO space better than anyone GoJoe has worked with. He is commercially-minded with a focus on ROI rather than vanity metrics which drive little bottom-line value. He communicates the requirements, process, and delivery extremely well, and is easy to work with as an extension of the marketing team. Any scaling or start up business needs experts like Tom to grow.

Ed Langford

Founder

GoJoe

$6.14 Million Series A · Corporate Fitness

"
Tom is a first class operator who knows the SEO and GEO space better than anyone GoJoe has worked with. He is commercially-minded with a focus on ROI rather than vanity metrics which drive little bottom-line value. He communicates the requirements, process, and delivery extremely well, and is easy to work with as an extension of the marketing team. Any scaling or start up business needs experts like Tom to grow.

Ed Langford

Founder

GoJoe

$6.14 Million Series A · Corporate Fitness

tap to close

"
Tom lives and breathes SEO. During our time working together, he implemented an SEO strategy that took visitors from 4,000 to 30,000 per month in a super competitive niche. I would highly recommend Tom.

Peter Chadwick

Senior Manager, Creative Services

Joslin Rhodes

£200 Million+ Assets Under Administration

"
Tom lives and breathes SEO. During our time working together, he implemented an SEO strategy that took visitors from 4,000 to 30,000 per month in a super competitive niche. I would highly recommend Tom.

Peter Chadwick

Senior Manager, Creative Services

Joslin Rhodes

£200 Million+ Assets Under Administration

tap to close

"
Tom transformed our marketing. We now sit at the top of Google, we're heavily recommended by AI, and he's played a huge part in our social strategy and ads. Transformative.

Sam Dominique

Founder

UK Smiles

Multi-Million Pound Annual Revenue · Dental Clinics

"
Tom transformed our marketing. We now sit at the top of Google, we're heavily recommended by AI, and he's played a huge part in our social strategy and ads. Transformative.

Sam Dominique

Founder

UK Smiles

Multi-Million Pound Annual Revenue · Dental Clinics

tap to close

"
I've had the pleasure of working with Tom at both Zego and more recently at Beams. Tom is an exceptional SEO strategist with infectious energy and an entrepreneurial mindset that consistently drives growth. At Zego, he embedded SEO at the heart of the brand function, transforming it into one of the company's most powerful growth channels. His work propelled Zego to the top of search rankings across competitive insurtech terms, directly contributing to significant revenue gains and industry visibility. At Beams, a Series A startup with £9M in funding, Tom has continued to demonstrate his impact, delivering rapid keyword and organic traffic growth while shaping the company's search-led brand strategy. Tom brings a rare mix of technical expertise, creativity, and commercial instinct. He doesn't just grow traffic, he builds momentum, inspires teams, and creates lasting impact wherever he goes.

Sam Heague

Head of Brand

Beams

£9 Million Series A · PropTech

"
I've had the pleasure of working with Tom at both Zego and more recently at Beams. Tom is an exceptional SEO strategist with infectious energy and an entrepreneurial mindset that consistently drives growth. At Zego, he embedded SEO at the heart of the brand function, transforming it into one of the company's most powerful growth channels. His work propelled Zego to the top of search rankings across competitive insurtech terms, directly contributing to significant revenue gains and industry visibility. At Beams, a Series A startup with £9M in funding, Tom has continued to demonstrate his impact, delivering rapid keyword and organic traffic growth while shaping the company's search-led brand strategy. Tom brings a rare mix of technical expertise, creativity, and commercial instinct. He doesn't just grow traffic, he builds momentum, inspires teams, and creates lasting impact wherever he goes.

Sam Heague

Head of Brand

Beams

£9 Million Series A · PropTech

tap to close

"
We compete in national search rankings as a nationwide trades contractor. Tom is an expert in search. He rebuilt our website and I love it. It converts great and I recommend him to everyone. I also have a lead generation partnership with Tom. I wouldn't hesitate to recommend him.

Steve Massey

Director

Anglia Decor

Multi-Million Pound Construction Company

"
We compete in national search rankings as a nationwide trades contractor. Tom is an expert in search. He rebuilt our website and I love it. It converts great and I recommend him to everyone. I also have a lead generation partnership with Tom. I wouldn't hesitate to recommend him.

Steve Massey

Director

Anglia Decor

Multi-Million Pound Construction Company

tap to close

"

Amy Dunn

Head of Growth, Zego Insurance

Zego

$1.18 Billion InsurTech Unicorn

"

Amy Dunn

Head of Growth, Zego Insurance

Zego

$1.18 Billion InsurTech Unicorn

tap to close

"
Tom transformed our organic performance. He secured #1 positions for our highest-intent commercial and vehicle insurance keywords, which let us significantly cut PPC spend and customer acquisition cost. Within 12 months, organic clicks grew from around 60,000 a month to over 150,000 through his topical authority and internal linking work, delivering 250% growth in commercial-intent traffic and 400% growth in total organic traffic.

Caroline Mulvihill

Director of Marketing, Inshur

Inshur

InsurTech · Director of Marketing

"
Tom transformed our organic performance. He secured #1 positions for our highest-intent commercial and vehicle insurance keywords, which let us significantly cut PPC spend and customer acquisition cost. Within 12 months, organic clicks grew from around 60,000 a month to over 150,000 through his topical authority and internal linking work, delivering 250% growth in commercial-intent traffic and 400% growth in total organic traffic.

Caroline Mulvihill

Director of Marketing, Inshur

Inshur

InsurTech · Director of Marketing

tap to close

"
Tom's agency transformed our SEO strategy. He demonstrated how to land high-quality national news placements and acquire authoritative links. His passion and expertise shine through in his work. Tom is a rare expert in the digital marketing field.

Chris Richards

Founder & Managing Director

SimplyQuote

Independent Insurance Comparison

"
Tom's agency transformed our SEO strategy. He demonstrated how to land high-quality national news placements and acquire authoritative links. His passion and expertise shine through in his work. Tom is a rare expert in the digital marketing field.

Chris Richards

Founder & Managing Director

SimplyQuote

Independent Insurance Comparison

tap to close

"
Tom is a first class operator who knows the SEO and GEO space better than anyone GoJoe has worked with. He is commercially-minded with a focus on ROI rather than vanity metrics which drive little bottom-line value. He communicates the requirements, process, and delivery extremely well, and is easy to work with as an extension of the marketing team. Any scaling or start up business needs experts like Tom to grow.

Ed Langford

Founder

GoJoe

$6.14 Million Series A · Corporate Fitness

"
Tom is a first class operator who knows the SEO and GEO space better than anyone GoJoe has worked with. He is commercially-minded with a focus on ROI rather than vanity metrics which drive little bottom-line value. He communicates the requirements, process, and delivery extremely well, and is easy to work with as an extension of the marketing team. Any scaling or start up business needs experts like Tom to grow.

Ed Langford

Founder

GoJoe

$6.14 Million Series A · Corporate Fitness

tap to close

"
Tom lives and breathes SEO. During our time working together, he implemented an SEO strategy that took visitors from 4,000 to 30,000 per month in a super competitive niche. I would highly recommend Tom.

Peter Chadwick

Senior Manager, Creative Services

Joslin Rhodes

£200 Million+ Assets Under Administration

"
Tom lives and breathes SEO. During our time working together, he implemented an SEO strategy that took visitors from 4,000 to 30,000 per month in a super competitive niche. I would highly recommend Tom.

Peter Chadwick

Senior Manager, Creative Services

Joslin Rhodes

£200 Million+ Assets Under Administration

tap to close

"
Tom transformed our marketing. We now sit at the top of Google, we're heavily recommended by AI, and he's played a huge part in our social strategy and ads. Transformative.

Sam Dominique

Founder

UK Smiles

Multi-Million Pound Annual Revenue · Dental Clinics

"
Tom transformed our marketing. We now sit at the top of Google, we're heavily recommended by AI, and he's played a huge part in our social strategy and ads. Transformative.

Sam Dominique

Founder

UK Smiles

Multi-Million Pound Annual Revenue · Dental Clinics

tap to close

"
I've had the pleasure of working with Tom at both Zego and more recently at Beams. Tom is an exceptional SEO strategist with infectious energy and an entrepreneurial mindset that consistently drives growth. At Zego, he embedded SEO at the heart of the brand function, transforming it into one of the company's most powerful growth channels. His work propelled Zego to the top of search rankings across competitive insurtech terms, directly contributing to significant revenue gains and industry visibility. At Beams, a Series A startup with £9M in funding, Tom has continued to demonstrate his impact, delivering rapid keyword and organic traffic growth while shaping the company's search-led brand strategy. Tom brings a rare mix of technical expertise, creativity, and commercial instinct. He doesn't just grow traffic, he builds momentum, inspires teams, and creates lasting impact wherever he goes.

Sam Heague

Head of Brand

Beams

£9 Million Series A · PropTech

"
I've had the pleasure of working with Tom at both Zego and more recently at Beams. Tom is an exceptional SEO strategist with infectious energy and an entrepreneurial mindset that consistently drives growth. At Zego, he embedded SEO at the heart of the brand function, transforming it into one of the company's most powerful growth channels. His work propelled Zego to the top of search rankings across competitive insurtech terms, directly contributing to significant revenue gains and industry visibility. At Beams, a Series A startup with £9M in funding, Tom has continued to demonstrate his impact, delivering rapid keyword and organic traffic growth while shaping the company's search-led brand strategy. Tom brings a rare mix of technical expertise, creativity, and commercial instinct. He doesn't just grow traffic, he builds momentum, inspires teams, and creates lasting impact wherever he goes.

Sam Heague

Head of Brand

Beams

£9 Million Series A · PropTech

tap to close

"
We compete in national search rankings as a nationwide trades contractor. Tom is an expert in search. He rebuilt our website and I love it. It converts great and I recommend him to everyone. I also have a lead generation partnership with Tom. I wouldn't hesitate to recommend him.

Steve Massey

Director

Anglia Decor

Multi-Million Pound Construction Company

"
We compete in national search rankings as a nationwide trades contractor. Tom is an expert in search. He rebuilt our website and I love it. It converts great and I recommend him to everyone. I also have a lead generation partnership with Tom. I wouldn't hesitate to recommend him.

Steve Massey

Director

Anglia Decor

Multi-Million Pound Construction Company

tap to close

"

Amy Dunn

Head of Growth, Zego Insurance

Zego

$1.18 Billion InsurTech Unicorn

"

Amy Dunn

Head of Growth, Zego Insurance

Zego

$1.18 Billion InsurTech Unicorn

tap to close

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