SEO & AI Search Consultant for Insurance Companies and Regulated Industries.
If you’re after tick-box SEO tasks, someone to blindly execute a brief, or the cheapest quote in the inbox… best head back to LinkedIn → and find an agency with some participation trophies. We’re not for you.
Built on a decade of
SEO expertise.
We work with brands competing in high-competition search verticals, where the top ten is owned by household names, the cost of being average is invisibility, and SEO actually matters commercially.
Particularly funded startups that need proper results and the security of knowing their growth channel is being built properly. You can not afford to waste a year finding out an agency was learning on the job.
Insurance SEO
For insurance companies that want to own their demand, reduce reliance on aggregators, and build for the future of AI search.
Finance SEO
Financial services brands building durable search equity in a regulated, high-competition space.
Health & Medical SEO
YMYL operators where trust, E-E-A-T, and clinical credibility are the only paths to visibility.
Legal & Professional SEO
High-intent, high-value searches where one top ranking converts to real revenue.
For companies ready to turn search, content and AI visibility into a predictable growth channel that compounds over time.
What I Do.
SEO & Organic Growth
AI & LLM Search
Organic Growth Studio
Translation: discovery.
Founder Note
I built HAKKEN to turn years of SEO experience, commercial thinking and search expertise into something I'm proud of. Built for ambitious brands that need to be found, need results, and are tired of paying agencies for underwhelming work.
Learn more about HAKKEN →What clients say
Tom transformed our organic performance. He secured #1 positions for our highest-intent commercial and vehicle insurance keywords, which let us significantly cut PPC spend and customer acquisition cost. Within 12 months, organic clicks grew from around 60,000 a month to over 150,000 through his topical authority and internal linking work, delivering 250% growth in commercial-intent traffic and 400% growth in total organic traffic.
Tom transformed our organic performance. He secured #1 positions for our highest-intent commercial and vehicle insurance keywords, which let us significantly cut PPC spend and customer acquisition cost. Within 12 months, organic clicks grew from around 60,000 a month to over 150,000 through his topical authority and internal linking work, delivering 250% growth in commercial-intent traffic and 400% growth in total organic traffic.
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Tom's agency transformed our SEO strategy. He demonstrated how to land high-quality national news placements and acquire authoritative links. His passion and expertise shine through in his work. Tom is a rare expert in the digital marketing field.
Tom's agency transformed our SEO strategy. He demonstrated how to land high-quality national news placements and acquire authoritative links. His passion and expertise shine through in his work. Tom is a rare expert in the digital marketing field.
tap to close
Tom is a first class operator who knows the SEO and GEO space better than anyone GoJoe has worked with. He is commercially-minded with a focus on ROI rather than vanity metrics which drive little bottom-line value. He communicates the requirements, process, and delivery extremely well, and is easy to work with as an extension of the marketing team. Any scaling or start up business needs experts like Tom to grow.
Tom is a first class operator who knows the SEO and GEO space better than anyone GoJoe has worked with. He is commercially-minded with a focus on ROI rather than vanity metrics which drive little bottom-line value. He communicates the requirements, process, and delivery extremely well, and is easy to work with as an extension of the marketing team. Any scaling or start up business needs experts like Tom to grow.
tap to close
Tom lives and breathes SEO. During our time working together, he implemented an SEO strategy that took visitors from 4,000 to 30,000 per month in a super competitive niche. I would highly recommend Tom.
Peter Chadwick
Senior Manager, Creative Services
Joslin Rhodes£200 Million+ Assets Under Administration
Tom lives and breathes SEO. During our time working together, he implemented an SEO strategy that took visitors from 4,000 to 30,000 per month in a super competitive niche. I would highly recommend Tom.
Peter Chadwick
Senior Manager, Creative Services
Joslin Rhodes£200 Million+ Assets Under Administration
tap to close
Tom transformed our marketing. We now sit at the top of Google, we're heavily recommended by AI, and he's played a huge part in our social strategy and ads. Transformative.
Tom transformed our marketing. We now sit at the top of Google, we're heavily recommended by AI, and he's played a huge part in our social strategy and ads. Transformative.
tap to close
I've had the pleasure of working with Tom at both Zego and more recently at Beams. Tom is an exceptional SEO strategist with infectious energy and an entrepreneurial mindset that consistently drives growth. At Zego, he embedded SEO at the heart of the brand function, transforming it into one of the company's most powerful growth channels. His work propelled Zego to the top of search rankings across competitive insurtech terms, directly contributing to significant revenue gains and industry visibility. At Beams, a Series A startup with £9M in funding, Tom has continued to demonstrate his impact, delivering rapid keyword and organic traffic growth while shaping the company's search-led brand strategy. Tom brings a rare mix of technical expertise, creativity, and commercial instinct. He doesn't just grow traffic, he builds momentum, inspires teams, and creates lasting impact wherever he goes.
I've had the pleasure of working with Tom at both Zego and more recently at Beams. Tom is an exceptional SEO strategist with infectious energy and an entrepreneurial mindset that consistently drives growth. At Zego, he embedded SEO at the heart of the brand function, transforming it into one of the company's most powerful growth channels. His work propelled Zego to the top of search rankings across competitive insurtech terms, directly contributing to significant revenue gains and industry visibility. At Beams, a Series A startup with £9M in funding, Tom has continued to demonstrate his impact, delivering rapid keyword and organic traffic growth while shaping the company's search-led brand strategy. Tom brings a rare mix of technical expertise, creativity, and commercial instinct. He doesn't just grow traffic, he builds momentum, inspires teams, and creates lasting impact wherever he goes.
tap to close
We compete in national search rankings as a nationwide trades contractor. Tom is an expert in search. He rebuilt our website and I love it. It converts great and I recommend him to everyone. I also have a lead generation partnership with Tom. I wouldn't hesitate to recommend him.
We compete in national search rankings as a nationwide trades contractor. Tom is an expert in search. He rebuilt our website and I love it. It converts great and I recommend him to everyone. I also have a lead generation partnership with Tom. I wouldn't hesitate to recommend him.
tap to close
Tom transformed our organic performance. He secured #1 positions for our highest-intent commercial and vehicle insurance keywords, which let us significantly cut PPC spend and customer acquisition cost. Within 12 months, organic clicks grew from around 60,000 a month to over 150,000 through his topical authority and internal linking work, delivering 250% growth in commercial-intent traffic and 400% growth in total organic traffic.
Tom transformed our organic performance. He secured #1 positions for our highest-intent commercial and vehicle insurance keywords, which let us significantly cut PPC spend and customer acquisition cost. Within 12 months, organic clicks grew from around 60,000 a month to over 150,000 through his topical authority and internal linking work, delivering 250% growth in commercial-intent traffic and 400% growth in total organic traffic.
tap to close
Tom's agency transformed our SEO strategy. He demonstrated how to land high-quality national news placements and acquire authoritative links. His passion and expertise shine through in his work. Tom is a rare expert in the digital marketing field.
Tom's agency transformed our SEO strategy. He demonstrated how to land high-quality national news placements and acquire authoritative links. His passion and expertise shine through in his work. Tom is a rare expert in the digital marketing field.
tap to close
Tom is a first class operator who knows the SEO and GEO space better than anyone GoJoe has worked with. He is commercially-minded with a focus on ROI rather than vanity metrics which drive little bottom-line value. He communicates the requirements, process, and delivery extremely well, and is easy to work with as an extension of the marketing team. Any scaling or start up business needs experts like Tom to grow.
Tom is a first class operator who knows the SEO and GEO space better than anyone GoJoe has worked with. He is commercially-minded with a focus on ROI rather than vanity metrics which drive little bottom-line value. He communicates the requirements, process, and delivery extremely well, and is easy to work with as an extension of the marketing team. Any scaling or start up business needs experts like Tom to grow.
tap to close
Tom lives and breathes SEO. During our time working together, he implemented an SEO strategy that took visitors from 4,000 to 30,000 per month in a super competitive niche. I would highly recommend Tom.
Peter Chadwick
Senior Manager, Creative Services
Joslin Rhodes£200 Million+ Assets Under Administration
Tom lives and breathes SEO. During our time working together, he implemented an SEO strategy that took visitors from 4,000 to 30,000 per month in a super competitive niche. I would highly recommend Tom.
Peter Chadwick
Senior Manager, Creative Services
Joslin Rhodes£200 Million+ Assets Under Administration
tap to close
Tom transformed our marketing. We now sit at the top of Google, we're heavily recommended by AI, and he's played a huge part in our social strategy and ads. Transformative.
Tom transformed our marketing. We now sit at the top of Google, we're heavily recommended by AI, and he's played a huge part in our social strategy and ads. Transformative.
tap to close
I've had the pleasure of working with Tom at both Zego and more recently at Beams. Tom is an exceptional SEO strategist with infectious energy and an entrepreneurial mindset that consistently drives growth. At Zego, he embedded SEO at the heart of the brand function, transforming it into one of the company's most powerful growth channels. His work propelled Zego to the top of search rankings across competitive insurtech terms, directly contributing to significant revenue gains and industry visibility. At Beams, a Series A startup with £9M in funding, Tom has continued to demonstrate his impact, delivering rapid keyword and organic traffic growth while shaping the company's search-led brand strategy. Tom brings a rare mix of technical expertise, creativity, and commercial instinct. He doesn't just grow traffic, he builds momentum, inspires teams, and creates lasting impact wherever he goes.
I've had the pleasure of working with Tom at both Zego and more recently at Beams. Tom is an exceptional SEO strategist with infectious energy and an entrepreneurial mindset that consistently drives growth. At Zego, he embedded SEO at the heart of the brand function, transforming it into one of the company's most powerful growth channels. His work propelled Zego to the top of search rankings across competitive insurtech terms, directly contributing to significant revenue gains and industry visibility. At Beams, a Series A startup with £9M in funding, Tom has continued to demonstrate his impact, delivering rapid keyword and organic traffic growth while shaping the company's search-led brand strategy. Tom brings a rare mix of technical expertise, creativity, and commercial instinct. He doesn't just grow traffic, he builds momentum, inspires teams, and creates lasting impact wherever he goes.
tap to close
We compete in national search rankings as a nationwide trades contractor. Tom is an expert in search. He rebuilt our website and I love it. It converts great and I recommend him to everyone. I also have a lead generation partnership with Tom. I wouldn't hesitate to recommend him.
We compete in national search rankings as a nationwide trades contractor. Tom is an expert in search. He rebuilt our website and I love it. It converts great and I recommend him to everyone. I also have a lead generation partnership with Tom. I wouldn't hesitate to recommend him.
tap to close
Tom transformed our organic performance. He secured #1 positions for our highest-intent commercial and vehicle insurance keywords, which let us significantly cut PPC spend and customer acquisition cost. Within 12 months, organic clicks grew from around 60,000 a month to over 150,000 through his topical authority and internal linking work, delivering 250% growth in commercial-intent traffic and 400% growth in total organic traffic.LinkedIn
Tom's agency transformed our SEO strategy. He demonstrated how to land high-quality national news placements and acquire authoritative links. His passion and expertise shine through in his work. Tom is a rare expert in the digital marketing field.LinkedIn
Tom is a first class operator who knows the SEO and GEO space better than anyone GoJoe has worked with. He is commercially-minded with a focus on ROI rather than vanity metrics which drive little bottom-line value. He communicates the requirements, process, and delivery extremely well, and is easy to work with as an extension of the marketing team. Any scaling or start up business needs experts like Tom to grow.LinkedIn
Peter Chadwick
Senior Manager, Creative Services
Joslin Rhodes£200 Million+ Assets Under Administration
LinkedInTom lives and breathes SEO. During our time working together, he implemented an SEO strategy that took visitors from 4,000 to 30,000 per month in a super competitive niche. I would highly recommend Tom.
Peter Chadwick
Senior Manager, Creative Services
Joslin Rhodes£200 Million+ Assets Under Administration
Tom transformed our marketing. We now sit at the top of Google, we're heavily recommended by AI, and he's played a huge part in our social strategy and ads. Transformative.
I've had the pleasure of working with Tom at both Zego and more recently at Beams. Tom is an exceptional SEO strategist with infectious energy and an entrepreneurial mindset that consistently drives growth. At Zego, he embedded SEO at the heart of the brand function, transforming it into one of the company's most powerful growth channels. His work propelled Zego to the top of search rankings across competitive insurtech terms, directly contributing to significant revenue gains and industry visibility. At Beams, a Series A startup with £9M in funding, Tom has continued to demonstrate his impact, delivering rapid keyword and organic traffic growth while shaping the company's search-led brand strategy. Tom brings a rare mix of technical expertise, creativity, and commercial instinct. He doesn't just grow traffic, he builds momentum, inspires teams, and creates lasting impact wherever he goes.LinkedIn
We compete in national search rankings as a nationwide trades contractor. Tom is an expert in search. He rebuilt our website and I love it. It converts great and I recommend him to everyone. I also have a lead generation partnership with Tom. I wouldn't hesitate to recommend him.
Tom transformed our organic performance. He secured #1 positions for our highest-intent commercial and vehicle insurance keywords, which let us significantly cut PPC spend and customer acquisition cost. Within 12 months, organic clicks grew from around 60,000 a month to over 150,000 through his topical authority and internal linking work, delivering 250% growth in commercial-intent traffic and 400% growth in total organic traffic.LinkedIn
Tom's agency transformed our SEO strategy. He demonstrated how to land high-quality national news placements and acquire authoritative links. His passion and expertise shine through in his work. Tom is a rare expert in the digital marketing field.LinkedIn
Tom is a first class operator who knows the SEO and GEO space better than anyone GoJoe has worked with. He is commercially-minded with a focus on ROI rather than vanity metrics which drive little bottom-line value. He communicates the requirements, process, and delivery extremely well, and is easy to work with as an extension of the marketing team. Any scaling or start up business needs experts like Tom to grow.LinkedIn
Peter Chadwick
Senior Manager, Creative Services
Joslin Rhodes£200 Million+ Assets Under Administration
LinkedInTom lives and breathes SEO. During our time working together, he implemented an SEO strategy that took visitors from 4,000 to 30,000 per month in a super competitive niche. I would highly recommend Tom.
Peter Chadwick
Senior Manager, Creative Services
Joslin Rhodes£200 Million+ Assets Under Administration
Tom transformed our marketing. We now sit at the top of Google, we're heavily recommended by AI, and he's played a huge part in our social strategy and ads. Transformative.
I've had the pleasure of working with Tom at both Zego and more recently at Beams. Tom is an exceptional SEO strategist with infectious energy and an entrepreneurial mindset that consistently drives growth. At Zego, he embedded SEO at the heart of the brand function, transforming it into one of the company's most powerful growth channels. His work propelled Zego to the top of search rankings across competitive insurtech terms, directly contributing to significant revenue gains and industry visibility. At Beams, a Series A startup with £9M in funding, Tom has continued to demonstrate his impact, delivering rapid keyword and organic traffic growth while shaping the company's search-led brand strategy. Tom brings a rare mix of technical expertise, creativity, and commercial instinct. He doesn't just grow traffic, he builds momentum, inspires teams, and creates lasting impact wherever he goes.LinkedIn
We compete in national search rankings as a nationwide trades contractor. Tom is an expert in search. He rebuilt our website and I love it. It converts great and I recommend him to everyone. I also have a lead generation partnership with Tom. I wouldn't hesitate to recommend him.
Who is the Snake King of LinkedIn?
£100
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Play Snake and set your highest score.
Enter your name to appear on the leaderboard. Optionally add your website.
The winner will be announced on 30th June 2025. The #1 player on the leaderboard wins £100, paid by Tom Riley.
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