The Challenge
Beams needed to establish organic search presence as a new entrant competing against established traders, directories, and content publishers with years of domain authority; and do it within a six-month consultancy window in one of the most competitive local and national renovation SERPs.
What We Did
- 1.
Ranked Beams for high-value home renovation, kitchen renovation, and bathroom renovation keywords in London within six months
- 2.
Built topical authority across renovation, kitchen, bathroom, and planning topics to position Beams as a category leader in organic search
- 3.
Improved crawlability, indexation, and site architecture through technical SEO and internal linking optimisation
- 4.
Accelerated authority and ranking velocity through off-site SEO and targeted digital PR
- 5.
Structured content to serve both informational and commercial intent queries across the full renovation funnel
Tom is an exceptional SEO strategist with infectious energy and an entrepreneurial mindset. At Zego, he embedded SEO at the heart of the brand function. At Beams, OutlierSearch continued to demonstrate its impact, increasing our Google search traffic by 300% over a 6-month timeframe while shaping our search-led brand strategy.
Sam Heague
The Results
- ✓
Delivered 110% growth in Google Search traffic during the six-month engagement
- ✓
Ranked for high-value home renovation and kitchen/bathroom keywords in London within six months
- ✓
Established topical authority positioning Beams as a category leader in organic search
- ✓
Improved technical health across crawlability, indexation, and architecture
- ✓
Built a scalable organic content system the internal team could sustain after engagement ended
From The Feed