What is entity SEO for insurance companies?

Entity SEO for insurance companies optimises content around defined things, policy types, risks, regulations and concepts and their relationships, rather than around keyword strings alone.

Search engines read the web as a graph of entities, so naming them clearly and linking related concepts shows how authoritative your insurance site is on a topic.

An entity is anything with a distinct identity: a policy type, an insurer, a regulation, a risk. When your content names these precisely, describes their attributes and connects them to related entities, machines can place your pages accurately in their knowledge graph instead of guessing from keyword overlap.

Your insurance brand is an entity too, and that is the strategic layer. The clearer and more consistent the web's picture of who you are and what you cover, the more both Google and AI models associate your name with your category.