HAKKEN · SEO for Insurance
Travel Insurance SEO Agency
We help travel insurance brands capture seasonal spikes and own the specialist cover searches the giants leave behind.
Why travel insurance marketing is so expensive
Travel insurance demand surges and vanishes with the seasons, buyers purchase in a hurry, and the head terms belong to aggregators and banks that bundle cover for free.
Insurance is the most expensive category in paid search. WordStream puts the average insurance CPC at $54.91 (about £43), the highest of any industry. Every click you rent is a click your organic visibility could own.
Competing on "travel insurance" alone is a losing game. The winnable demand sits in destinations, conditions and trip types.
Specialists that own those niches convert better too, because the page matches exactly what the traveller needs.
What our travel insurance SEO agency does
Technical SEO
A fast, crawlable site that Google and AI engines can read without friction. Quote flows, site architecture and indexation sorted.
Content & topical authority
A topical map covering travel insurance the way buyers actually search, then content that answers every question credibly.
Digital PR & links
Data stories and expert commentary that earn coverage and links from publications that matter in travel insurance.
AI search visibility
Structured, citable content so ChatGPT, Perplexity and Google AI Overviews recommend your brand, not just your competitors.
Conversion optimisation
Rankings only matter if quotes follow. We optimise landing pages and quote journeys so visits become policies.
Measurement & reporting
Honest reporting tied to quotes and policies, not vanity metrics. You see what moved, why, and what happens next.
Why travel insurance SEO is different
Seasonality rules the vertical. Ski cover, summer getaways and school holidays each have their own search calendar, and pages must be built and refreshed ahead of the spike, not during it.
Pre-existing medical conditions are the deepest underserved niche. Travellers with heart conditions, diabetes or cancer histories search desperately for cover, and most big brands serve them a generic page.
Purchases happen fast, often at the airport gate. Conversion optimisation matters as much as rankings, because a slow quote form loses a ready buyer in seconds.
Travel Insurance SEO for AI search, ChatGPT and LLMs
Travellers now ask ChatGPT who covers a heart condition or a ski trip, and the engines recommend the specialists whose content answers precisely.
We make your travel insurance pages the ones AI search parses, cites and puts in front of that traveller.
This is not a bolt-on. Optimising for large language models and classic search from the same content is how we work by default.
How our travel insurance SEO process works
01
Audit & benchmark
We map where you stand today across Google and AI search for travel insurance: rankings, authority, content gaps and technical health.
02
Strategy & topical map
We build the plan: which searches to win, in what order, and what it takes to win them. Prioritised by commercial value.
03
Build & publish
Technical fixes shipped, content produced and published, entities and structure marked up for both Google and LLMs.
04
Authority & iteration
Digital PR earns the links and citations, we measure what moves, then double down on what is working.
Who you will work with
Tom Riley is the founder of HAKKEN, a UK search consultancy specialising in search-led growth for growth-stage brands. He helps brands build lasting organic visibility across Google, AI search and beyond, owning their demand rather than renting it through paid channels.
His work spans technical SEO, content strategy and AI search visibility, with a specialism in competitive markets such as insurance, health and medical, and fintech.
Travel Insurance SEO agency FAQs
How long does travel insurance SEO take to work?
Niche destination and condition terms can move quickly, while competitive head terms take six to twelve months.
What does travel insurance SEO cost?
A retainer shaped by how many niches and seasons you want to own.
Do you work with brokers, or only travel insurance brands?
Both. Specialist brokers covering medical conditions or adventure travel often have the strongest SEO story because their proposition matches the underserved searches.
How is travel insurance SEO different from general SEO?
Demand is seasonal, buying is urgent and the head terms are locked up. Winning means planning content around the travel calendar and owning specialist cover niches.
Ready to win travel insurance search?
One goal: more policies from organic and AI search. It starts with a free audit of where you stand today.