HAKKEN · SEO for Insurance
Private Medical Insurance SEO Agency
We help private medical insurance brands and brokers capture the surge in health cover demand, compliantly.
Why private medical insurance marketing is so expensive
Demand for private medical insurance is climbing as NHS waiting lists grow, and every insurer, broker and comparison site is chasing the same searches.
Insurance is the most expensive category in paid search. WordStream puts the average insurance CPC at $54.91 (about £43), the highest of any industry. Every click you rent is a click your organic visibility could own.
This is also the most sensitive vertical in insurance search. Health claims are regulated, and Google holds medical-adjacent content to its highest standard.
The brands that win pair genuine medical credibility with the patience to build authority properly.
What our private medical insurance SEO agency does
Technical SEO
A fast, crawlable site that Google and AI engines can read without friction. Quote flows, site architecture and indexation sorted.
Content & topical authority
A topical map covering private medical insurance the way buyers actually search, then content that answers every question credibly.
Digital PR & links
Data stories and expert commentary that earn coverage and links from publications that matter in private medical insurance.
AI search visibility
Structured, citable content so ChatGPT, Perplexity and Google AI Overviews recommend your brand, not just your competitors.
Conversion optimisation
Rankings only matter if quotes follow. We optimise landing pages and quote journeys so visits become policies.
Measurement & reporting
Honest reporting tied to quotes and policies, not vanity metrics. You see what moved, why, and what happens next.
Why private medical insurance SEO is different
PMI sits at the junction of health and money, the two topics Google scrutinises hardest. Expertise, review and sourcing standards are ranking requirements, not polish.
The market splits between individual cover and business PMI, and the business side is a quieter, high-value search space where brokers can genuinely lead.
Waiting list pressure changes the questions. People search for specific treatments, specialists and timescales, and honest content that maps cover to those needs wins trust and rankings.
Private Medical Insurance SEO for AI search, ChatGPT and LLMs
People ask ChatGPT whether health insurance is worth it and which provider covers a specific treatment. The engines cite sources that answer with medical and financial credibility.
We build and structure that credibility so AI search recommends your brand when the question is asked.
This is not a bolt-on. Optimising for large language models and classic search from the same content is how we work by default.
How our private medical insurance SEO process works
01
Audit & benchmark
We map where you stand today across Google and AI search for private medical insurance: rankings, authority, content gaps and technical health.
02
Strategy & topical map
We build the plan: which searches to win, in what order, and what it takes to win them. Prioritised by commercial value.
03
Build & publish
Technical fixes shipped, content produced and published, entities and structure marked up for both Google and LLMs.
04
Authority & iteration
Digital PR earns the links and citations, we measure what moves, then double down on what is working.
Who you will work with
Tom Riley is the founder of HAKKEN, a UK search consultancy specialising in search-led growth for growth-stage brands. He helps brands build lasting organic visibility across Google, AI search and beyond, owning their demand rather than renting it through paid channels.
His work spans technical SEO, content strategy and AI search visibility, with a specialism in competitive markets such as insurance, health and medical, and fintech.
Private Medical Insurance SEO agency FAQs
How long does private medical insurance SEO take to work?
Health-adjacent authority builds slowly, so expect six to twelve months before meaningful movement.
What does private medical insurance SEO cost?
A retainer shaped by competition and compliance overhead.
Do you work with brokers and intermediaries, or only PMI insurers?
Both. Brokers often win fastest in business PMI and specialist cover niches, while insurers invest in the broader health cover topic.
How is private medical insurance SEO different from general SEO?
It carries the strictest trust requirements in the sector because it touches health as well as money.
Ready to win private medical insurance search?
One goal: more policies from organic and AI search. It starts with a free audit of where you stand today.