HAKKEN · SEO for Insurance
Life Insurance SEO Agency
We help life insurance brands and advisers earn the trust that Google, buyers and AI engines all demand before they recommend you.
Why life insurance marketing is so expensive
Life insurance has the longest, most sensitive buying journey in the sector. Buyers research for weeks, the SERPs are crowded with advice sites and lead generators, and Google holds every page to its strictest trust standard.
Insurance is the most expensive category in paid search. WordStream puts the average insurance CPC at $54.91 (about £43), the highest of any industry. Every click you rent is a click your organic visibility could own.
Thin content does not just underperform here. On a topic this sensitive, it simply never ranks.
The route in is credibility: named experts, honest answers and full coverage of the protection questions families actually ask.
What our life insurance SEO agency does
Technical SEO
A fast, crawlable site that Google and AI engines can read without friction. Quote flows, site architecture and indexation sorted.
Content & topical authority
A topical map covering life insurance the way buyers actually search, then content that answers every question credibly.
Digital PR & links
Data stories and expert commentary that earn coverage and links from publications that matter in life insurance.
AI search visibility
Structured, citable content so ChatGPT, Perplexity and Google AI Overviews recommend your brand, not just your competitors.
Conversion optimisation
Rankings only matter if quotes follow. We optimise landing pages and quote journeys so visits become policies.
Measurement & reporting
Honest reporting tied to quotes and policies, not vanity metrics. You see what moved, why, and what happens next.
Why life insurance SEO is different
Life insurance is peak Your Money or Your Life territory. Google wants named authors, real credentials and verifiable sources before it lets a page near these results.
The product family is a topical map in itself. Life cover, over 50s plans, critical illness, income protection and mortgage protection interlink, and covering them as a cluster is how authority is built.
Search terms carry emotional weight. Content that respects the subject, answers plainly and avoids scare tactics converts better and earns the links that move rankings.
Life Insurance SEO for AI search, ChatGPT and LLMs
People increasingly ask ChatGPT and Perplexity how much cover they need and who to buy it from. Those answers cite the sites that explain protection clearly and credibly.
We optimise your life insurance content and entity signals so LLMs treat your brand as a citable authority, not an anonymous quote form.
This is not a bolt-on. Optimising for large language models and classic search from the same content is how we work by default.
How our life insurance SEO process works
01
Audit & benchmark
We map where you stand today across Google and AI search for life insurance: rankings, authority, content gaps and technical health.
02
Strategy & topical map
We build the plan: which searches to win, in what order, and what it takes to win them. Prioritised by commercial value.
03
Build & publish
Technical fixes shipped, content produced and published, entities and structure marked up for both Google and LLMs.
04
Authority & iteration
Digital PR earns the links and citations, we measure what moves, then double down on what is working.
Who you will work with
Tom Riley is the founder of HAKKEN, a UK search consultancy specialising in search-led growth for growth-stage brands. He helps brands build lasting organic visibility across Google, AI search and beyond, owning their demand rather than renting it through paid channels.
His work spans technical SEO, content strategy and AI search visibility, with a specialism in competitive markets such as insurance, health and medical, and fintech.
Life Insurance SEO agency FAQs
How long does life insurance SEO take to work?
Trust-heavy verticals build slowly, so expect six to twelve months before meaningful traffic, with authority compounding after that.
What does life insurance SEO cost?
A retainer shaped by competition and how much of the protection topic you need to cover.
Do you work with advisers and brokers, or only life insurance brands?
Both. Advisers and brokers often win through specific protection niches, while brands build the full topical cluster across life, critical illness and income protection.
How is life insurance SEO different from general SEO?
It is the strictest Your Money or Your Life category. Expertise, authorship and trust signals are ranking requirements here, not nice-to-haves.
Ready to win life insurance search?
One goal: more policies from organic and AI search. It starts with a free audit of where you stand today.