How to do Meta ads for insurance?

You do Meta ads for insurance by interrupting well: creative that makes the risk or the saving feel real, broad targeting that lets the algorithm find buyers, and a landing page that turns interest into quote starts.

Nobody scrolls Facebook or Instagram looking for insurance, so Meta is demand creation, not demand capture. The creative carries the targeting now: real scenarios, the cost of being uninsured, genuine savings stories, all inside what compliance allows you to claim.

Know the platform rules. Financial products fall under restricted ad categories that limit some targeting options, so the play is broad audiences, plenty of creative variety, and retargeting for site visitors and quote abandoners where policies permit.

Measure to policy CPA with realistic attribution windows, not to clicks. Meta works hardest for products people already understand, like pet, van, travel or gadget cover, and as the remarketing layer that finishes what search started.