How to do digital PR for insurance websites?

You do digital PR for insurance websites by turning data, expertise and timely stories into coverage that earns links and mentions from trusted publications.

Original research, survey data and expert comment give journalists something worth citing. Done consistently, it compounds into authority and branded search.

Insurance is actually well suited to digital PR. Insurers sit on claims data, risk data and pricing trends that make genuinely newsworthy stories, from the postcodes with the most burglary claims to what rising vet bills mean for pet owners. Pair that with a named spokesperson who can comment quickly on breaking news and you have a repeatable engine.

The discipline is targeting. A handful of placements in publications your buyers and Google both respect beats a hundred mentions on sites nobody reads.